About Us

Become a part of our story and do good.
We’re so glad you’re here.

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Everything we choose to do, say or purchase can do good in our world.

One of the ways we at Land of a Thousand Hills Coffee have been led to do good is through coffee.

How it all started

Before the Rwandan Civil War in 1994, coffee was a big thing, but after years of fighting and genocide, the industry – and trust between neighboring farmers – collapsed. To help create employment opportunities and bring people together, our founder, Jonathan Golden, built the first LTH coffee washing station in the Ruli farming region. He also bought a 12lb primo roaster and hired a consultant to teach him how to roast beans, thinking that if this idea didn’t work, he’d at least have coffee to give as gifts for the next 20 years.

Thankfully, it did work! Soon, farmers who hadn’t spoken to each other in years worked side-by-side in the coffee fields.

What we’re doing now

Today, we’ve worked with more than 10,000 farmers, selling our specialty beans to coffee lovers worldwide, have cafes in the U.S., support development initiatives in our farming communities, and have helped change countless lives on both sides of the Atlantic. We call this Collaborative Trade™. Along with co-laboring with farmers and paying fair wages, we also work closely with farming communities in Rwanda through our Do Good Initiative projects that support locally-organized development programs.

Where we’re going

Creating purposeful work and cultivating flourishing communities is more than just part of our mission. It’s a movement. That may sound like a lot for a humble cup of coffee, but we’re up for the challenge!

How you can help

Your small daily choices can build up to have a big impact. Take a look below to learn more about what we do, how we do it, and how you can help.

Our Mission

is to craft beautiful coffee, create purposeful work, and cultivate flourishing communities.


Our partnerships are about so much more than just coffee beans.

  • Co-labor with farmers in Rwanda to build processes and tools that benefit everyone
  • Pay fair prices for beans
  • Reinvest in communities through our Do Good Initiative projects

Incredible Coffee

We’re dedicated to crafting specialty coffee that makes a difference...and is delicious too.

Top 5%

Our roastmaster uses the international industry’s most difficult certification to grade our coffee. Only 10% of the world’s beans are considered specialty coffee. Our beans consistently rank in the top 5%.

Roasted to Order

When you order a bag of coffee, it’s roasted the next day and arrives at your door soon after — promising freshness and quality in each bag.

Empowering People

A single bag of coffee beans equals a full day’s wages for one farmer. All farmers receive fair wages, ensuring sustained income and job security.



We are adventurous. The unknown drives us and defines us. We approach work and life with excitement of creating and discovering what's next in an adventurous spirit, and pursue solutions that provide depth and value.


We are craftsmen. With every pursuit, we embody the mindset of a creative, a craftsmen, a change-maker. Our team isn't afraid to venture into learning a new skill, refining our processes, and honing our craft.


We are good, not perfect, but good. We try to treat all within our community with dignity and build bridges with those who are not yet part of our community. We strive to be great, but good is the innate, humble expression of our people.


We are redemptive. To "redeem" means to set someone or something free to be who they were created to be. After being part of the redemption of the coffee industry in Rwanda, and helping farmers reconcile and flourish, we
invite our community to experience their own freedom.


We are together. We extend our roots out of Rwanda, inviting all to participate with us as we cultivate flourishing communities. We are people who build places where all can gather together or share a cup, a pint, and good conversation.

Follow the bean from
seed to Cup

Take a sneak peak into Rwanda, and the life-changing impact that your coffee purchases truly have.

Check out our videos!

Find a Cafe

Share a cup with us throughout the Atlanta area and in other select cities across the country.


We’ve got you covered from freshly roasted beans to our favorite brewing gear.