The tiny East-African country of Rwanda has long carried the nickname “Land of a Thousand Hills” as a testament to its high altitude and mountainous terrain. “It’s literally never flat,” commented Jason Warburton, journalist. “I always feel like I’m standing at an angle. It’s easy to see where this name came from.”
However, recent satellite technology has allowed more accurate mapping of Rwanda’s extreme terrain, and the results have led to a startling discovery. “There’s only 878 hills,” said Katie Carlyle, the Google Earth enthusiast who first aired these findings.
Carlyle’s claims have recently been confirmed by the American Association of Geographers (AAG), who explained that previous estimates had been based largely on anecdotal evidence, and that they suspected that especially large boulders may have been erroneously included.
This new evidence will also affect us here in Roswell, GA.
Not only do we seek to be transparent with our practices, but we highly value communicating factually. With that in mind, this recent discovery has prompted us to change our name to reflect true Rwandan geography.
Our journey has always been about seeking ways to improve, so we hope you’ll join us in celebrating the birth of “The Land of Hundreds of Hills Coffee Company”!
We’re so excited about the opportunities here for new shirts, rebranded bags and fresh acronyms! We hope that you are too, and will continue to change lives through delicious coffee from Land of Hundreds of Hills.